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January 23, 2008

More Licensing for Mr. Men

Chorion announces new US licensing and merchandising deals for its new animated series The Mr. Men Show, including TV tie-in merchandise, which is set to launch in US in early 2009, including product from: Freeze (junior/kids T-shirts, tanks, fleece etc); Armitron (youth watches); ES Originals (novelty stationery, handbags/totes/backpacks, novelty youth footwear etc); Skechers (Cali Bits Shoe Charms), Briefly Stated (men/junior/kids sleepwear, loungewear, underwear); American Greetings (party goods, stickers, various novelty products) among others.  Toys based on the series will be available beginning fall/holiday 2009, including products from master toy licensee, Fisher Price.  Based on author Rogers Hargreaves' Mr. Men and Little Miss books, The Mr. Men Show launches here on Cartoon Network, February 4 at 9a, where the series will air daily. (mrmen .com)

Warcraft Takes 10 Million Prisoners

(from http://www.animationmagazine.net/article/78380

Blizzard Ent. Inc. announced today that subscribership for its massively multiplayer online role-playing game World of Warcraft has passed the 10 million mark worldwide since debuting in November of 2004. Geographically, the number breaks down to approximately two million subscribers in Europe, more than 2.5 million in North America, and about 5.5 million in Asia. The game is currently available in seven languages, with a Russian version in development and scheduled for release later this year.

“It’s very gratifying to see gamers around the world continuing to show such enthusiasm and support for World of Warcraft,” said Mike Morhaime, CEO and cofounder of Blizzard Ent. “We’re always pleased to welcome new players to the game, and we’re looking forward to sharing the next major content update with the entire community in the months ahead.”

World of Warcraft: The Burning Crusade, the first expansion pack for the game, was the best-selling PC game of 2007 in both North America and Europe, and holds the record for fastest-selling PC game of all time, with nearly 2.4 million copies sold in its first 24 hours of availability. Development is underway on World of Warcraft’s second expansion, Wrath of the Lich King, which was unveiled at the company’s BlizzCon gaming festival in August of 2007. For more information on World of Warcraft, The Burning Crusade, and Wrath of the Lich King, go to the official website at www.worldofwarcraft.com.