More Licensing for Mr. Men
Chorion announces new US licensing and merchandising deals for its new animated series The Mr. Men Show, including TV tie-in merchandise, which is set to launch in US in early 2009, including product from: Freeze (junior/kids T-shirts, tanks, fleece etc); Armitron (youth watches); ES Originals (novelty stationery, handbags/totes/backpacks, novelty youth footwear etc); Skechers (Cali Bits Shoe Charms), Briefly Stated (men/junior/kids sleepwear, loungewear, underwear); American Greetings (party goods, stickers, various novelty products) among others. Toys based on the series will be available beginning fall/holiday 2009, including products from master toy licensee, Fisher Price. Based on author Rogers Hargreaves' Mr. Men and Little Miss books, The Mr. Men Show launches here on Cartoon Network, February 4 at 9a, where the series will air daily. (mrmen .com)